Marketing in the old world was about selling your product or brand and all it’s bells and whistles to entice people to buy. Marketing in the real world is about customer experience and the service people receive from any point of contact with your brand. Brand reviews highlights how well your brand is performing and ensuring that your buyers are getting the best experience.
Imagine handing over your business card to a prospect and getting a reaction like “oh wow”. Branding done right will get you that response. But branding isn’t just about what you look like, it is about who you are being. Your visual brand has to convey your brand’s purpose, vision and values consistently across all areas of your business, right through to your team.
Some describe marketing as simply telling the world what you do. We believe it is much more than that. It is about communicating in a way that is engaging, that will touch people’s heart strings and make them feel joy. Human beings want to feel loved. So give them what they want. Marketing should always aim to engage them, in a way that makes you unforgettable.
Imagine having a stand branded so well that it attracts visitors from around the trade show saying, “I’ve heard people talk about your stand and I had to come check it out.”—this is what we create for our clients. What’s next is having a clear strategy for your stand so that all engagements end with a win win result for both parties and is a memorable one for your visitors.
We make our minds up about someone or something in a blink of an eye. That’s how quickly our subconscious works. Research has shown that the sight of a beautiful object triggers the part of the brain that controls movement. We instinctively reach for pretty things. Good designs communicates to the buyer’s emotional needs and naturally attracts them.