HOW ARE YOU BEING PRESENTED TO THE ONLINE WORLD?

When was the last time you checked how you are presenting yourself and your business to the world? Online has provided us with a variety of opportunities of being seen, but how is your business being viewed by the public? Branding does not stop at what your website and social media pages looks like. It is also how you, the business owner or representative, are being presented. Is your personal image a good representation of your brand?

5 COMMON MISTAKES BUSINESSES MAKE IN REPRESENTING THEIR BRAND ONLINE

  • not ensuring contact details are up to date across all channels and online listings

  • using different ways of spelling business name across social media and website addresses

  • getting different designers to design different online materials resulting in no consistency in look and feel

  • not having a clear brand message resulting in sending mixed messages

  • using old or outdated photos or portraits

Conducting a review on your online brand can help realise how the public sees you and your brand. Inconsistencies in branding communicates carelessness and unprofessionalism. Having a consistent brand will increase trust building and remove a layer of initial buyers resistance.

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WEBSITE REVIEW

 

 

INCLUDES REVIEW OF:

Website

Full written report with action steps

AREAS COVERED

website overall visual design

website content relevance

website navigation and ease of use

calls to action

user experience

BRAND REVIEW

 

 

INCLUDES REVIEW OF:

Brand strategy

Website

Brand presentation

Full written report with action steps

 

AREAS COVERED

visual branding

corporate identity

marketing communications

website functionality

user experience

online / offline brand consistency

store / showroom presentation

signage

staff presentation

BRAND & MARKETING REVIEW

INCLUDES REVIEW OF:

Brand strategy

Website

Brand presentation

Marketing strategy

Design Guidelines

Production management

Full written report with action steps

 

AREAS COVERED

visual branding

corporate identity

email distribution

marketing channels

marketing collateral

website functionality

user experience

online / offline brand consistency

store / showroom presentation

signage

staff presentation

Conducting a review on your online brand can help realise how the public sees you and your brand. Inconsistencies in branding communicates carelessness and unprofessionalism. Having a consistent brand will increase trust building and remove a layer of initial buyers resistance.

CONTACT

Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.

Shaun Farrell

Marketing Manager at Caliper

HAVE A QUESTION? ASK US NOW.

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