
HOW WELL IS YOUR BRAND PERFORMING?
Like anything, brands need to be reviewed from time to time to ensure that business owners, managers and the sales and service teams are representing your brand as per your brand’s values and promises. Not only this, we need to ensure that your brand is being presented to the world with consistency and purpose.
Reviews are purposefully designed for established businesses who have been in the marketplace for a while and are struggling to attract new customers or re-engage existing customers.
5 REASONS WHY YOU NEED A REVIEW
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not getting leads or sales enquiries from your marketing initiatives
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getting confused with your marketing messages and are no longer sure what you stand for
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too many products or service offerings that are diluting your core offering
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difficulty in attracting or engaging potential buyers
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you and/or your staff don’t feel proud talking or promoting your brand
Conducting a review on your brand can help identify areas where your brand is successful in and which areas need attention. This will provide clarity and direction as to what needs to be developed to become a brand of choice.


WEBSITE REVIEW
INCLUDES REVIEW OF:
Website
Full written report with action steps
AREAS COVERED
website overall visual design
website content relevance
website navigation and ease of use
calls to action
user experience
BRAND REVIEW
INCLUDES REVIEW OF:
Brand strategy
Website
Brand presentation
Full written report with action steps
AREAS COVERED
visual branding
corporate identity
marketing communications
website functionality
user experience
online / offline brand consistency
store / showroom presentation
signage
staff presentation
BRAND & MARKETING REVIEW
INCLUDES REVIEW OF:
Brand strategy
Website
Brand presentation
Marketing strategy
Design Guidelines
Production management
Full written report with action steps
AREAS COVERED
visual branding
corporate identity
email distribution
marketing channels
marketing collateral
website functionality
user experience
online / offline brand consistency
store / showroom presentation
signage
staff presentation
Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.
Shaun Farrell
Marketing Manager at Caliper