PURPOSE CREATIVE / SERVICES / MARKETINGMARKETING COACHING

MARKETING COACHING

Marketing is easy when you have a clearly defined brand strategy and goals you want to achieve for the year. For many business owners, this just isn’t easy and can often be very confusing resulting in not much action taking place and getting dumped in the too hard basket. Our marketing coaching sessions are designed to assist you in getting that clarity around what you stand for so your marketing initiatives make sense. In our sessions, we will also work with you on your strategy and guide you in implementing your plans to get you really living your brand. Every quarter, a review session is conducted to review what actions were carried out and whether your goals were reached. From here, strategies and actions are tweaked where appropriate for ongoing marketing activities.

DEFINING YOUR BRAND PERSONALITY AND STRATEGY

We take you on an in-depth journey to helping you get your foundations set up and getting clarity around your brand. These sessions are designed to workshop and develop a clear brand that is representative of your values and vision and that will connect with your target audience’s needs and values. Getting these foundations in place will allow you to understand how to communicate with your target audience to get their attention and engage them.

MARKETING RESEARCH, PLANNING AND GOAL SETTING

We take you on an in-depth journey to helping you get your foundations set up and getting clarity around your brand. These sessions are designed to workshop and develop a clear brand that is representative of your values and vision and that will connect with your target audience’s needs and values. Getting these foundations in place will allow you to understand how to communicate with your target audience to get their attention and engage them.

COMMUNICATIONS, PROMOTIONS AND LIVING YOUR BRAND

Marketing is about communications. What kind of information are you sharing with your community? How do you want to be perceived will determine what kind of information you share. What are the kinds of promotions can you run to attract and engage your community to participate in being a part of your brand’s community? Team up social media and online strategies to get people talking and to join offline events.

COACHING SESSIONS

$1,250 +GST A MONTH

Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here. 

SESSIONS INCLUDE BUT NOT LIMITED TO:

  • Laying out foundations - strategy

  • Laying the foundations - Brand building

  • Developing product/service model

  • Researching competitors and identifying what they are known for

  • USP & Brand Promise

  • Brand positioning

  • Brand Vision & Mission

  • Brand personality - characteristics, values and language

  • Brand Message and what you stand for

  • Review and refine

  • Putting together your Brand Strategy Document

6 COMMON CHALLENGES SMALL BUSINESSES EXPERIENCE

Not understanding their purpose of activity

Not being clear on their marketing message

Not knowing who they are really marketing to

Being afraid to niche and becoming a generalist

Not truly understanding their target market's needs

Not really thinking about the true benefits of the buyer

MARKETING COACHING
MARKETING FAQ

Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.

Shaun Farrell

Marketing Manager at Caliper

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