LET’S TALK TRADE SHOWS
THE PURPOSE OF MARKETING
Do you have a great product or service to offer but find that you get into situations where you have to really convince your buyers why they should buy from you? How does that make you feel?
The underlying problem is simple. It is your brand.
The reality is, great brands get into our minds every day but it’s only when they talk to our hearts that we truly connect It is for this reason people make brand decisions they often can’t articulate. When we talk about ‘heart’ we link to right brain thinking, our emotional side that can’t be rationalised with facts and figures. The right brain takes in visual cues, sensory and emotional benefits to guide which brand to choose over another. Understanding this highlights the need to nurture your brand’s intangible assets; these represent qualities that can’t be physically held, but held internally as feelings.
6 COMMON MISTAKE SMALL BUSINESSES MAKE AT TRADE SHOWS
No clear purpose
No defined strategy
Not doing research
Not collecting data
No opt-in strategy
No follow up strategy
Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.
Marketing Manager at Caliper