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MARKETING PROGRAMS

BRAND STRATEGY DEVELOPMENT

12 WEEK PROGRAM

Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here. 

PROGRAM COVERS (PER WEEK)

  1. Your Purpose

  2. Defining target market & identifying their needs/problems

  3. Developing product/service model

  4. Researching competitors and identifying what they are known for

  5. USP & Brand Promise

  6. Brand Positioning

7.  Brand Vision and Mission

8.  Brand Personality - Characteristics, values and language

9.  Brand Message and what you stand for

10. Review and Refine

11. Putting together your Brand Strategy Document

12. Creating your brand guidelines

MARKETING PLAN DEVELOPMENT

4 WEEK PROGRAM

Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here. 

PROGRAM COVERS (PER WEEK)

  1. Research your target market's values, buying habits, where they hang out and how they receive information

  2. Defining marketing channels and developing a 12 month strategy

3. Planning marketing campaigns, content planning per marketing channel and creating your 12 month marketing calendar

4. Review and implementation

TRADE SHOW STRATEGY AND PLANNING

12 WEEK PROGRAM

Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here. 

PROGRAM COVERS (PER WEEK)

  1. Research and Planning

  2. Defining your target market & identifying their needs/problems

  3. Developing product/service model

  4. Researching competitors and identifying what they are known for

  5. USP & Brand Promise

  6. Brand positioning

7.  Brand Vision and Mission

8.  Brand Personality - Characteristics, values and language

9.  Brand Message and what you stand for

10. Review and Refine

11. Putting together your Brand Strategy Document

12. Creating your brand guidelines

6 COMMON CHALLENGES SMALL BUSINESSES EXPERIENCE

Not understanding their purpose of activity

Not being clear on their marketing message

Not knowing who they are really marketing to

Being afraid to niche and becoming a generalist

Not truly understanding their target market's needs

Not really thinking about the true benefits of the buyer

MARKETING COACHING
MARKETING FAQ

Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.

Shaun Farrell

Marketing Manager at Caliper

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