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MARKETING PROGRAMS
BRAND STRATEGY DEVELOPMENT
12 WEEK PROGRAM
Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here.
PROGRAM COVERS (PER WEEK)
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Your Purpose
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Defining target market & identifying their needs/problems
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Developing product/service model
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Researching competitors and identifying what they are known for
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USP & Brand Promise
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Brand Positioning
7. Brand Vision and Mission
8. Brand Personality - Characteristics, values and language
9. Brand Message and what you stand for
10. Review and Refine
11. Putting together your Brand Strategy Document
12. Creating your brand guidelines
MARKETING PLAN DEVELOPMENT
4 WEEK PROGRAM
Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here.
PROGRAM COVERS (PER WEEK)
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Research your target market's values, buying habits, where they hang out and how they receive information
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Defining marketing channels and developing a 12 month strategy
3. Planning marketing campaigns, content planning per marketing channel and creating your 12 month marketing calendar
4. Review and implementation
TRADE SHOW STRATEGY AND PLANNING
12 WEEK PROGRAM
Get clarity around your brand and what it stands for. Get the foundations of it in place so your marketing plans can become an easier process. Read more about the importance of having a strategy here.
PROGRAM COVERS (PER WEEK)
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Research and Planning
-
Defining your target market & identifying their needs/problems
-
Developing product/service model
-
Researching competitors and identifying what they are known for
-
USP & Brand Promise
-
Brand positioning
7. Brand Vision and Mission
8. Brand Personality - Characteristics, values and language
9. Brand Message and what you stand for
10. Review and Refine
11. Putting together your Brand Strategy Document
12. Creating your brand guidelines
6 COMMON CHALLENGES SMALL BUSINESSES EXPERIENCE
Not understanding their purpose of activity
Not being clear on their marketing message
Not knowing who they are really marketing to
Being afraid to niche and becoming a generalist
Not truly understanding their target market's needs
Not really thinking about the true benefits of the buyer
Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.
Shaun Farrell
Marketing Manager at Caliper