A VITAL PROCESS
OUR PROVEN BRAND STRATEGY PROCESS
We have developed a brand strategy process that we include in all our brand development packages and it is a process that we will not consider leaving out. The reason for this is, through our years of experience of working with businesses on their branding, we have proven, that businesses who do not go through the brand strategy process do not have clarity in what their purpose is or what it is that they stand for, hence draws out the development process because they do not know what they want and they do not have the clarity to tell you why or what they actually want. We have also proven that every client who goes through our brand strategy process end up having a very clear understanding of who they are, what they stand for, what their purpose is and this allows us to create and develop a visual brand that reflects all of who they are.
The brands that we have developed through our brand strategy process are brands that we ourselves are proud of and it is a great that we are also able to experience the shift in how our clients and our team carry themselves when talking about their brand and when representing their brand.
Our branding process begins with a brand audit. This is to determine what areas need improvement. If you are an already established brand, it is only natural to find out what is not working before coming up with plans on how to improve them. If you do not know what needs improving, how would you know what to change?
WHAT OUR BRAND STRATEGY FACILITATED WORKSHOP SESSION COVERS
Our brand strategy workshop is designed to define and clarify the following areas that are the components that make up a strong brand. It is through this process that we gain a better understanding of what your brand represents, what your values are and most importantly, what your brand’s purpose is, which in turns allows us to create a visual brand that is truly reflective of your brand.
Define Target Market / Ideal Buyers
Define Your Unique Selling Point
Define Your Purpose / Story
Define Your Offering
Define Your Brand Values
Develop Your Brand Message
Define Your Brand Positioning
Define Your Brand Personality
Be Clear On Your Brand's Vision
Understand Who Your Competitors Are
Your Brand Voice / Language
Clarity On Your Brand's Mission
WHY GO THROUGH THE BRAND STRATEGY PROCESS?
There are countless amateur designers in the marketplace offering logo design. The problem with this is that most of these designers do not have the expertise to guide clients through a brand strategy process, hence designing logos based on the environment and stereotypical icons and objects that do not reflect the business’s values or personality. This results in businesses feeling, two to three years down the track, that they have outgrown their logo and are in need of a new one. A well designed logo following the process of a brand strategy does not get outdated. Like a living human being, we change and evolve but we are essentially the same person. A good brand will grow and evolve with the growth of a business, only ever requiring refreshes, but never a complete redevelopment.
Since working with the team at Purpose Creative, we have completely overhauled our marketing material and couldn’t be happier with the results.
Marketing Manager at Caliper